Travel meetings at ITB Berlin reveal first signs of German market recovery

On the first day of ITB Berlin, the President of the Costa del Sol Tourist Board, Salvador Pendón, held a series of meetings that revealed strong signs of recovery in the German market. The faint signals Germany gave out last year are now clear signs.

In the early morning, Mr Pendón and 65 businessmen from Málaga attended ITB’s opening ceremony, alongside the Andalusian Minister of Tourism, Trade and Sports, Luciano Alonso, who visited the Costa del Sol stand.

The Spanish delegation met with the representatives of TSS, a consortium comprising over 2,500 affiliated travel agencies. They mentioned a 16% rise in capacity, good last-minute winter sales, and even better prospects for the summer.

Likewise, REWE’s Product Manager for Spain and Portugal, Uta Dirksen, disclosed a series of business facts showing a 48% increase in business volume in 2010 over 2009. She said similar results could be expected this year.

In addition, the Tourist Board authorities had a meeting with Air Berlin Manager and the Deputy Manager for Spain and Portugal, Álvaro Middelmann and Pablo Caspers. The Air Berlin representatives told us reservations had experienced a y-o-y rise of 5%, and announced there would be 600,000 flight seats available for the Costa del Sol in the summer, 133,000 of them via Palma de Mallorca.

They also contacted the representatives of luxury tour operator Airtours, who explained that, despite the crisis, the general outlook on the German travel industry was positive, in keeping with economic recovery. They added that their high-income clients were not as badly affected by the crisis and that they were loyal to our travel destination. They also wanted to know the news about Costa del Sol in their segment to spread them along their multiple distribution channels.


Source:  Patronato de Turismo de la Costa del Sol


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